Embarking on an Innovation Journey with Students from Duke Kunshan University

Recently, the collaborative project between magAssist and Duke Kunshan University, the university-enterprise cooperation Innovation laboratory ("U-Corp"), came to a successful conclusion. Since their partnership on extracurricular practice was established in March of this year, magAssist and Duke Kunshan University have been committed to nurturing young talents through university-enterprise cooperation and promoting sustainable industrial development, creating multiple opportunities for students, universities, and society at large.

The university-industry collaboration project focused on two main areas: Environmental, Social, and Governance (ESG), and Overseas Digital Marketing.

Under the ESG project, students conducted investigations into the current ESG practices of technological enterprises and provided valuable strategies for development relating to ESG for magAssist, thus assisting the innovative medical enterprise in integrating ESG into its daily governance practices.

Regarding the digital marketing project, students conducted comparative analyses of media platforms of well-known medical device companies to identify potential overseas platforms for magAssist's digital media campaign. By utilizing big data, students provided forward-thinking research and surveys to help magAssist achieve precise positioning and establish a reliable reputation domestically and internationally.

The collaboration between the ESG and digital marketing teams and magAssist provided valuable face-to-face interactions and in-depth communications. Through this collaboration, magAssist offered professional guidance and insights on current ESG and digital marketing practices in the medical technology industry, effectively addressing questions and concerns. Additionally, this opportunity allowed students to gain a deeper understanding of magAssist's working environment, corporate culture, and products. Stepping outside the classroom, the students explored and acquired practical skills to enhance their innovative capabilities. Undoubtedly, this experience will positively impact their future professional pursuits.

University-enterprise cooperation enables the sharing of resources between enterprises and higher education institutions. It allows universities to keep up with technological advancements in the corporate world, improving the quality of education and nurturing qualified talents. Additionally, it enhances the efficiency of enterprises by utilizing the advantages of young talents, giving them a competitive edge and contributing to a better social return.

magAssist, a medical innovator in multi-organ life support, demonstrates advanced technology and unique product advantages. In addition to its commitment to product innovation, the company is dedicated to fulfilling its social responsibility. Alongside its focus on industrial innovation, magAssist strives to promote sustainable development and create significant societal value. Undoubtedly, magAssist plays a crucial and pivotal role in ensuring the company's long-term viability.